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If you are into fashion, you've probably heard about Myntra, one of the biggest online fashion e-commerce in India. In this article we explain you the ins and outs of Myntra and how to become an influencer on the platform. Start monetizing your passion for fashion with Myntra!
How to become a Myntra Influencer: a guide for fashion creators

What is Myntra? (and if you don’t know yet, seriously?!)

Okay, let me take a deep breath. Inhale... You don’t know about Myntra? Are you living under a rock in the fashion universe?

Myntra is like the Hogwarts of fashion shopping—except you don’t need a letter from an owl, just a decent Wi-Fi connection. It’s India’s leading e-commerce platform for fashion, lifestyle, and personal care products. Whether you need to dress like you belong on a runway or just want cozy pajamas for a Netflix binge, Myntra’s got you covered.

So if you’re the 1% of India who doesn’t know this, congratulations—you’re now inducted into the world of trendy clothes and endless online sales.

And oh, Myntra it’s also a major platform for influencers because they have quite a potent influencer monetizing system.

So, let’s talk about how you can join the Myntra influencer program, strut your digital stuff, and make money while flaunting the latest in fashion!


The Myntra influencer program: a glam gateway to fame

Monetize Myntra as an influencer and earn commissions

Also known as Myntra Studio, this influencer program is designed to help fashion enthusiasts like you collaborate with Myntra to create content, inspire followers, and—of course—shop till you drop.

It’s a platform where influencers can showcase Myntra products through posts, videos, and shoppable content. Essentially, you’re the bridge between fashion and consumers, guiding them to make informed (and fabulous) choices.

How does the Myntra influencer program work

Think of Myntra Studio as your digital runway. Influencers get access to Myntra’s massive catalogue, and there you can create engaging, personalized content that gets linked to your commission URLs.

You’ll show off the products, and when your followers purchase them through your links or coupon codes, you earn a commission. It's that easy!

The more you post and the more followers you have, the more your content gets visibility—and, well, the more you can earn. If you consider yourself a fashion influencer, then joining Myntra's influencer program it's definitely worth a shot.

Requirements for joining Myntra as an influencer

It’s not just about looking good (though, let’s face it, that helps), but Myntra looks for influencers who have a strong online presence, genuine engagement with their audience, and the ability to create visually appealing content.

The steps to join Myntra as an influencer are:

  1. Sign up at Myntra Affiliate as an influencer
    1. Create an account proving Myntra with your details and accept the Terms and Conditions
    2. Fill up the Myntra influencer application form
      1. The form will ask for your basic details—name, email, social media links, and a bit about why you want to collaborate with them.
      2. They’ll likely want insights on your audience demographics (age, interests) and your content style (fashion, beauty, lifestyle).
      3. Be honest, and don’t forget to add those sassy Instagram reels you’re so proud of.
  2. Wait for your account to be approved
    1. Myntra will check your application and confirm it during the next hours/days

They really don't care if you’re a micro-influencer or a rising star, there’s a spot for you in the Myntra fashion ecosystem. You don’t need to be a Kardashian, but a decent social following helps.

How commissions work: the Myntra influencer couponsCoupons are the basis for how you’ll convert your followers into commissions.

As a Myntra influencer, you’ll get unique coupon codes that you can share with your audience. They’ll love you for it because they’ll get a sweet discount, and you’ll love it because every time someone uses your coupon, you will earn a commission from it.

So the Myntra influencer coupons are a win-win both for you (you earn commissions) and for your audience (they get a discount on Myntra).

As a Myntra influencer, a wise use of coupons together with a great content strategy will be the clue to maximize profit: just don’t overuse coupons on every story you publish with the "Swipe Up for discounts" button—we know how overwhelming the audience ends up.


Last tips and tricks about how to become a Myntra influencer and success with it

How to success on Myntra as an influencer?

Now, let's get into the fun part—how to get started and thrive as a Myntra influencer:

  1. Grow your audience in quantity and quality: start by building a loyal following on Instagram, YouTube, or other platforms where you’re active. Engaged followers are more important than follower count. Quality over quantity, my friends.
  2. Create engaging content: high-quality visuals and consistent content are key. Whether it’s an OOTD post, styling tips, or beauty routines, make it authentic. Nobody likes a walking ad—be relatable. Engaging content will also help you with tip #1: growing your audience.
  3. Interact with your audience: reply to comments, interact on stories, and do fun giveaways using your Myntra influencer coupons. The more genuine your interactions, the better your conversion rate.
  4. Stay active on a scheduled basis: consistency is critical. Keep posting regularly and get creative with product reviews, styling videos, or even hosting live sessions. The more active you are, the more visible you’ll become on the platform. Consistency on a weekly basis is very important in platforms like Youtube, as we saw on our article Youtube vs TikTok.

Want More? Join the DRIM CPA Influencer System!

If you’re loving the idea of being an influencer but want to work with more major brands in India (Dominos, KFC, Swiggy...), it’s time to level up with DRIM’s CPA Influencer System.

We connect you to top brands and pay you for actual results, not just likes. Whether you’re a micro-influencer or an established content creator, our platform helps you monetize like never before.

And if managing influencers is more your vibe, DRIM is also looking for influencer managers to scout and work with the hottest creators in India. Think you have what it takes? Let’s find out!

Sign up today at DRIM.one and start collaborating with top-tier brands. You won’t just be influencing fashion choices—you’ll be making an actual impact on sales.

Time to turn your passion into profit!