Ban is one of the common problems of our time, which can hit both a user with a small audience and a blogger with a million followers. What is an Instagram ban? How to deal with it? How do you get into a shadow ban? How do I get my Instagram profile out of the ban? We will tell you everything in detail in this article :)

What is a shadow ban?

A shadow ban is a partial or complete blocking of a user's account or content due to a violation of social networking rules.

In other words, the social network search engine can hide hashtags, publications, geolocations, and the profile. For the user, this means a decrease in reach, audience engagement, and difficulty in gaining new followers. Is there a shadow ban on Instagram? Sadly, yes.

How to bypass Instagram ban?

Simple as it may sound, the main thing is not to violate Instagram rules. That's why it's important to know why an account can be shadowbanned.

Why can I get banned on Instagram? Types of bans on Instagram in 2022

The reasons for bans on Instagram can vary. There are no clear answers in the social network's policy for what misdemeanors you can get into a shadow ban. However, the personal experience of users has revealed the most common reasons for blocking.

Ban for mass repetitive actions

A few years ago, the most common ways to attract new followers were mass liking and mass following. The user signed up for a large number of accounts or liked a lot of publications at one time to get their profile noticed and followed back. Special bots were even created to perform these actions instead of a person. Usually, as soon as people followed back, the user would unfollow them, and thus artificially gain an audience.

Now Instagram has developed a policy that consistent mass actions like likes/following and unfollowing should not exceed a certain number and frequency. Mass mailout in direct messages and mass texting of the same type of comments are in the same category. You can get a temporary account ban for violation of such rules and exceeding the limits. Instagram can ban your ability to comment, follow, send direct messages, etc.

Hashtag ban

Hashtags are losing their popularity these days. Partly because improper use can lead to a shadow ban.

Let's figure out what you can't do?

  • Do not leave the same long, unchanging list of hashtags under each post, as such actions will be considered spam.
  • You cannot use hashtags from a banned list. Generally, it includes words and phrases of a provocative nature. Some websites regularly update information about banned words. You should make sure they are not banned before you publish a new post with hashtags.

Changing IP addresses frequently

Another reason for banning is the frequent change of IP addresses. We're giving our account data to the system by using third-party services that make our lives easier, like an analytics tracking app or a visual composition app with an auto-posting system built-in. Thus, the account itself displays activity from several IP addresses at once, which is "suspicious activity" and is not welcomed by Instagram.

Stories ban

Stories are very popular with bloggers because they allow them to increase their reach with replies and reactions from followers. Sometimes, however, stories can play a cruel trick. For example, you can get stories banned for violating copyright using certain music tracks. A story, like a post, can also be blocked for spam content, 18+ content, extremism appealing, or a large number of complaints from other accounts.

Measure twice, cut once

A pile of complaints from the audience may pour in if your provocative photo or statement has caused a wave of outrage. If there are a lot of complaints, at the very least Instagram will delete the very publication/story that caused the dissonance. In the worst case, the account can be deactivated. That is why it is worth thinking about whether it will lead to negative consequences before making your opinion public.

Contests, like times, giveaways... Are they good or bad?

For many years, influencers have been actively using various kinds of giveaways and contests to attract more and more followers. However, a giveaway is not always positive for a blogger, and often such a giveaway is just the reason for a shadow ban. Why? After all, if the contest is fair and all the winners receive deserved prizes, what violations can there be? Let's get this straight.

If the influencer develops his account systematically, without using contests and giveaways, then the growth of followers and the approximate level of likes over time could be viewed as a smooth increasing line.

If the blogger arranges a contest with an appeal to like posts and following, then the influx of new audience, as well as the spread of likes, comments, and reach will be looked like a line with high peaks.

That causes the effect of synchroneity, according to which Instagram algorithms take such activity as fake engagement. In other words, bloggers are leading themselves into a trap by making giveaways. To avoid shadow bans for likes, followers, fake engagement, and other suspicious activity, bloggers have to run giveaways over and over again.

How to identify the Instagram ban? What does it look like?

It is much easier to recognize the signs of a ban on Instagram from the side. The user himself may not even realize that he is in the shadow ban and is an “invisible man”.

The easiest and most obvious way to check if you are banned is to type the account's nickname into an Instagram search engine. You will not see the required account in the first line when it is in the shadow ban even if you type the user's nickname with maximum accuracy.

You won’t see posts of the person you are following if he got a shadow ban - their posts won't always appear in your feed either.

How does a banned person know that his account is in the shadow ban? How to check if your account is banned?

If the limit on mass actions is exceeded, the user receives a warning and temporary blocking.

But what about the shadow ban, when it seems that there were no reasons for the blocking?

Despite the existence of websites and applications that offer a service to check the account for a shadow ban, unfortunately, you are unlikely to find a reliable service, because it simply does not exist. However, it is possible to recognize the ban by certain signs:

  • a dramatic decrease in reach, engagement, and new followers;
  • decrease in followers' activity: fewer likes and comments on new posts;
  • absence of your posts in the feed of hashtags used with a small number of publications.

How to get rid of the Instagram ban?

Let's imagine that it happened to you after all. So how to unban on Instagram?

  • Don't panic! Contact support if your account is deactivated.
  • The first thing you should try is to figure out the reason for the blocking and analyze what actions could provoke the algorithm.
  • Fix the cause. Deactivate third-party services if you use them, log in from only one IP address; if you post a lot of hashtags under your posts - remove them from your latest posts. It is also preferable to switch the business account to a personal one.
  • In any case, stop all activity for a few days, the best option is to not use a social network for 72 hours.
  • After the account has "rested", try to get into a very smooth rhythm of posting. Don't use hashtags at first, add only the less used hashtags so you can check if they show up. As soon as you notice that the account began to be displayed, you can increase the activity, but do not do it at one time to avoid a second ban.

How long does an Instagram account ban last?

There is no straight answer to this question. The duration of the shadow ban depends on several factors:

  • whether it is the first time the account violates the rules;
  • how serious the violation was.

The ban can last for a few hours or a few months. In some cases, the account may even be given a permanent ban.

What is a permanent ban? Why is it dangerous?

A permanent ban is the plague of hype lovers. By causing dissonance in society through their actions or statements, they provoke an audience and can get a lot of complaints. Sometimes it gets to the point where the account is completely deactivated. It takes days, and sometimes weeks, to contact Instagram support and restore the account.

Even if you restore the account from a complete blocking, you can hardly save it from a shadow ban, so you either have to start from scratch, develop another account, or try to gain an audience in some sophisticated ways.


Hope that after reading the article you can recognize a shadow ban on Instagram, how to avoid it, and how to get out of the ban if your account was exposed by the algorithm of the social network. Don't violate the rules, be careful what you say, and stick to the organic ways of developing your account to avoid unnecessary hassle.

We wish you good luck and success in your promotion :)