Influencer marketing has revolutionized how brands connect with audiences. Suddenly, brands and companies realized that there’s more than affiliate and paid ads to gain notoriety.
By leveraging trusted voices in the form of influencers in niche markets, companies can achieve higher engagement for their brand, build trust, and drive sales.
At DRIM.one, we specialize in results-driven influencer marketing campaigns, helping brands achieve measurable success. Our performance-based model ensures you only pay for real outcomes, making your investment worthwhile. So yes, we know a thing or two about influencer marketing strategies.
In this article, we will showcase 4 real influencer marketing strategies we have deployed at DRIM.
We will also check the most common mistakes companies and brands do when deploying influencer marketing strategies on their own without supervision or little control over the process.
Domino's success story with influencers: boosting in-store visits
Domino's wanted to drive more foot traffic to their restaurants. DRIM.one crafted a hyper-local influencer campaign targeting nearby audiences: micro and mid-tier influencers created authentic, engaging content showcasing the ease of dining at Domino's.
This personalized approach resulted in double the in-store visits within just a month, and shows the power of localized influencer strategies.
Read the full case study from Domino’s here
McDonald’s: increasing downloads of their app through influencers
McDonald’s aimed to promote their app and increase downloads. DRIM.one partnered with a selected group of influencers to create engaging, educational content showcasing the app's features and exclusive offers. These influencers tapped into their loyal followings, encouraging downloads through promo codes and direct app links. This campaign generated a massive spike in downloads, meeting McDonald’s goals.
Read the full case from McDonald’s here
Elevating dining experiences through Swiggy Dineout with the help of influencers
Swiggy Dineout collaborated with DRIM.one to increase engagement and app usage for dining reservations. Influencers were selected based on Swiggy’s geographic and user type target group for their dining-focused audiences and tasked with showcasing the platform’s ease and benefits, including exclusive discounts. The campaign not only amplified Swiggy Dineout’s visibility but also drove a substantial uptick in dining reservations.
KFC: generating buzz online through a viral influencer campaign
KFC joined forces with DRIM.one to create a viral campaign that captured massive attention. Influencers were enlisted to highlight KFC’s products in creative, relatable ways, resulting in over 76 million views for the company. This collaboration demonstrated how influencer campaigns could effectively position a brand as a household favorite.
Influencer marketing strategies to avoid: common mistakes when deploying your influencer marketing strategy
If you plan to launch your own influencer marketing strategy, there are some basic rules to follow if you want to be successful. As well, certain missteps can hinder success.
Don’t fall into these mistakes when planning your influencer marketing strategy:
- Choosing the wrong influencers: Selecting influencers who don’t align with your brand’s values or target audience can dilute your message.
- Focusing solely on follower count: High follower numbers don’t always equate to engagement. Prioritize influencers with active, engaged audiences.
- Lack of clear objectives: Ambiguous goals lead to scattered efforts. Define measurable objectives from the outset.
- Overlooking campaign tracking: Without proper analytics, it’s impossible to gauge a campaign’s success or identify areas for improvement.
- Micromanaging influencer content: Stifling creativity can result in less authentic, less impactful campaigns.
How do you track the performance of your influencer marketing strategies?
Image above: DRIM's analytics dashboard
Tracking influencer marketing campaigns can feel overwhelming with countless metrics and tools offering different insights. Interactions, views, reproductions, shares…
Which tool is the best and what metric you should be paying more attention to?
At DRIM.one, our analytics platform simplifies this process:
- Comprehensive analytics based on your objectives: gain clear, actionable insights.
- Expert guidance. You are not alone with your campaign: our managers ensure your campaign is optimized for success.
- CPA model to control costs and performance: pay only for real actions like clicks, purchases, or downloads, not just for influencer shares without guarantees.
With DRIM.one, influencer marketing becomes transparent, manageable, and impactful.
Deploy your influencer marketing strategy with DRIM today
At DRIM.one, we’re passionate about helping brands succeed with influencer marketing.
Our proven strategies and performance-based approach ensure every campaign delivers measurable results. Whether you’re looking to build awareness, drive downloads, or boost sales, we’re here to make it happen.
Ready to elevate your brand with influencer marketing?
Contact us today and see how DRIM.one can transform your campaigns!