With widespread acceptance at global ATMs and merchants, the card provides convenience and flexibility. Enhanced security features include an EMV chip and emergency assistance for lost or stolen cards. Users can easily manage their accounts online, reload funds, and track expenses, making it an ideal choice for hassle-free international travel.
Additional benefits may include travel insurance, exclusive discounts, and global shopping and dining offers.
DRIM’s Proposal for FIRST WOW Credit Card from IDFC FIRST Bank - Influencers paid on every click
When partnering with clients, our first objective is often building their trust in performance-based influencer marketing as a superior choice over traditional influencer marketing in terms of returns, transparency, and results. We provide results-driven examples of how we've made influencer marketing a dependable and high-performing channel for leading brands in India.
We highlight the benefits of a customised dashboard offering complete transparency so brands can understand how their campaign performs.
With over 250,000 micro-influencers at DRIM and award-winning success, we were confident in our ability to deliver and proposed to launch and build a performance influencer marketing channel for FIRST WOW Credit Card from IDFC FIRST Bank.
Check Other Business Cases We Have Published:
- How McDonald’s Leveraged Influencer Marketing to Acquire 95K New Users
- DRIM Global Wins Gold at the Maddies Awards for Influencer-backed Performance Marketing Campaign
- KFC Hits 76 Million Views and 15266 in-App Orders Through Groundbreaking Influencer Strategy by DRIM and Blink Digital
Project Execution Workflow and Pitfalls
Intensive planning and streamlining ensured a seamless execution of the new performance marketing channel, leading to successful results. This included:
- Campaign briefing
- Data analysis
- Generating the first converting cohorts of influencers
- Scouting and onboarding micro-influencers
We achieved our targets in just 18 days, having proven our expertise since March 2023 and continuing our fruitful partnership with FIRST WOW Credit Card to date.
Finding the Right Influencers for the Project
We already have extensive data on what type of influencers will convert in the industry and the number of publications needed to achieve a high-performance rate (expected results per 1000 views).
Snapshot Above: DRIM’s ML predicted Converting Influencer Cohorts for FIRST WOW Credit Card from IDFC FIRST Bank
Our powerful AI-driven platform predicted the best factors to consider for achieving massive virality on Instagram and YouTube. Thanks to this winning formula, we were able to bring over 3 Lakhs+ unique visitors for the FIRST WOW Credit Card.
At the very initial stage of the partnership, 30 of our influencer talent managers immediately started approaching the relevant influencers and educating them on creating viral reels with content by keeping trending topics and other guidelines in mind. At DRIM, virality is not a matter of chance. We train our teams and, in turn, influencers on the principles that make content go viral. This way, they are groomed to deliver maximum sales from their very first reel/YouTube/Telegram post for a project.
A cooperative and invested brand involvement in the process ensures the best results. Thanks to the cooperation of the brand team, top-converting influencers received barter codes quickly and focused on creating native, catchy, result-driven publications (reels and YouTube).
Here Are a Few Examples:
Lost_Traveller - Views: 109K
gowthami_muthukumar - Views: 49K
thepocketpro_ - Views: 48K
Our Content Approach
To achieve this, we devised a concept where influencers would talk about the benefits of the FIRST WOW Credit Card. This educates customers and increases awareness of the offering. The CTA directs the interested audience to the webpage, where they can proceed with the application process through a simple OTP verification.
key offerings are simplified and presented in an engaging way through these reels—take a look!
IDFC and DRIM achieved impressive results:
- 151 influencers handpicked from 260 interested influencers
- 206 publications went live
- 5.5 Mn views
- 320K interested visitors
- Fresh Card Issuance
In the Current Stage of the Global Economy
As global advertising spending is just beginning to recover, and businesses are still keeping traditional advertising spending low, brands are eager to build a cost-effective performance influencer marketing channel. Working with social media creators on a cost-per-result model with DRIM intelligence ensures organic views and engages high-quality audiences. This approach aligns influencers’ creativity towards how to secure revenue for the brand.
Dentsu Team’s Opinion About the Partnership:
The Project Team from DRIM Behind Fresh to Home’s Success:
- Head of Growth: Anwesha Sarker
- Head of Affiliates: Anna Morozova
- Head of Scouts - Guzalia Voronova
- Senior Scout - Ksenia Korneva
- Account Manager - Harshita Gupta
- Sales Manager - Sandeep Kumar
Also Read:How to Break Brand Fatigue Using Influencer Marketing
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