Bangalore, India: DRIM Global, the trailblazing performance marketing platform driven by influencers, in collaboration with the Karnataka Digital Economy Mission (KDEM), organised a transformative workshop tailored exclusively for women eager to delve into the realm of digital marketing and influencer marketing. The event was held at the KDEM office on the 22nd of February, 2024. With attendees hailing from diverse backgrounds and age groups, the event proved to be a vibrant and engaging platform for learning and networking.

An Engaging Introduction:

The event kicked off with a warm welcome from KDEM officials Bharat Chandra B K, Manager, Talent Accelerator, KDEM and Arjun Chaitanya, Associate, Talent Accelerator, KDEM, setting the stage for an enlightening session ahead.


Attendees were introduced to the esteemed presenters of the event: Yulia Aslamova, Head of Asia at DRIM Global, and Lakshmi Priya, Head of HR at DRIM. Lakshmi Priya captivated the audience with her inspiring journey at DRIM, narrating how she rose to the position of Head of HR within a span of just two years. Her story resonated deeply with the attendees, showcasing the endless possibilities and opportunities at DRIM.

Empowering Women in the Digital Arena:

Lakshmi Priya shed light on DRIM’s remarkable journey to becoming the preferred performance marketing platform for leading brands in India. Notably, she highlighted the fact that over 90% of DRIM’s workforce comprises women, many of whom found a renewed sense of purpose and employment opportunities after career breaks. Emphasising the desirable qualities of an Influencer Talent Manager, Lakshmi Priya underscored the benefits of working with DRIM, sparking excitement and curiosity among the attendees.

Insights into Influencer Marketing:

Following Lakshmi Priya’s compelling address, Yulia Aslamova took the stage to demystify the world of influencer marketing. With captivating insights, Yulia elucidated why brands are increasingly investing in influencer marketing, the exponential growth of this industry and the creator economy, and the avenues for aspiring marketers to join this burgeoning field. Attendees were captivated by Yulia’s expertise, gaining invaluable insights into an industry they previously knew little about.

Opportunities for Growth and Learning:

The workshop not only imparted knowledge but also offered participants the chance to apply for free training and certification as Influencer Talent Managers at DRIM. An intriguing quiz served as the qualifier for participants, with eager participants stepping up to the challenge. As the event concluded, participants left feeling empowered and equipped with the tools and knowledge to embark on a rewarding journey in digital marketing.


“The session was wonderful. This is a first-time experience for me. Had attended a few online webinars earlier. I got to meet amazing women from different walks of life. It's really motivating. I have been living an enclosed life for a very long time. My family was my world. Decided to step out and was wondering what to do and where to start. Medical transcription was my profession. I couldn't go back there. So I am trying new opportunities.

You and your team of women are really amazing and the way you spoke and shared your experience motivated me. I am really happy that I could make it to yesterday's session. Yulia impressed me a lot. She is too inspiring. Thank you all for an incredible evening.”

- Smitha Vetthath, workshop participant

“When we first got together, it turned out to be really great. I had a fantastic time. I learned a lot about KDEM, Yulia's story, and the cool stuff that DRIM does. Lakshmi Priya's talk about working with DRIM was super helpful and got us all excited. Plus, getting certificates made the event feel extra special. Saying goodbye was a mix of happy and sad feelings because we left feeling inspired and ready to do more.”

- Jimsha Das, workshop participant

“It was a wonderful experience participating in the workshop. It was very well managed and to the point. It gave insight to the job thoroughly without wasting the participants’ time and kept all of us engaged throughout. Thank you for the opportunity!”

  • Sandhya, workshop participant

“Awesome event it was… so inspiring and looking forward to moving ahead #DRIMKDEM”.

  • Anitha Selvan, workshop participant

“Great job, DRIM team! Your workshop on influencer marketing messaging was incredibly informative and engaging. I appreciated the practical tips and real-life examples you provided. The content was well-structured and easy to follow, making it valuable for beginners.Keep up the excellent work👍 #DRIMKDEM”

- Afrin, workshop participant

An empowering event, wrapped successfully:

Sharing her vision, Yulia said,” My mission is to empower at least 1000 women in India to become financially independent, boost their careers and know their worth. Such workshops must be conducted, and we at DRIM are committing to organising them regularly. I was truly delighted to meet the participants, hear their stories and learn from their experiences. I hope to welcome them soon to the DRIM family. My huge appreciation goes to the WOW initiatives and gratitude to KDEM for all their support.”

Lakshmi Priya, Head of HR at DRIM said,"Leading a workshop exclusively for women as a host was an empowering experience. It was incredible to see enthusiastic women from different backgrounds come together and engage in meaningful discussions. Empowering women in such workshops fosters professional growth and also builds a diverse industry landscape. Thanks to KDEM and WoW initiative for their support in making this event possible."

We are thrilled to collaborate with DRIM Global on this transformative workshop, aimed at empowering women in the digital marketing space, particularly in the realm of influencer marketing. The impact of such initiatives is evident in the enthusiastic response from participants, who left feeling inspired and equipped with valuable insights. Moving forward, we aim to scale up these efforts, continuing to provide opportunities for women to excel in the dynamic field of digital marketing, thereby contributing to their economic independence and professional growth."

- Sanjeev Gupta, CEO, Karnataka Digital Economy Mission

The DRIM Global and KDEM workshop served as a beacon of empowerment and education for women aspiring to excel in the dynamic realm of digital marketing and influencer marketing. With guidance from the industry leader and the support of KDEM, attendees are poised to seize exciting opportunities and carve a niche for themselves in this thriving industry.


For more information on such initiatives check updates on our blog and to join the dynamic team of Influencer Talent Managers, fill the form. Join us in shaping the future of influencer marketing!