Let’s set the stage. The other day, we came across a comment that really got us thinking: “Influencers aren’t salesmen, to buy or not is as per the consumer's decision.”
Spot on! But this raises a bigger question—one that often sparks debate: What exactly is the role of influencers in brand partnerships? Should they be selling, or is their job something entirely different? Well, the effect of influencers on sales is significant but still there are a lot of things that need to be cleared out.
Let’s dive in and find out.
How Influencer Marketing Evolved During the Last Decade?
Not long ago, having a massive following and posting aesthetically pleasing content was enough to land brand collaborations. But times have changed. Today, standing out, staying in demand, and securing long-term partnerships with top brands require much more.
Does that mean influencers now have to focus solely on hard selling? Not exactly. So, the next question is, do influencers drive sales? Yes, they do!
Brands collaborate with influencers for two main reasons: brand marketing and performance marketing.
When a brand wants to increase awareness, it invests in brand marketing, typically paying influencers per post. This is where big celebrities and mega-influencers still dominate.
But what about mid-tier and smaller influencers? While they can participate in brand awareness campaigns, they often do so at lower rates, through barter deals, or sometimes not at all. High-budget branding campaigns usually favor well-known names.
So, does that mean smaller influencers can’t earn good money or work with top brands? Absolutely not!
This is where performance-based collaborations come in. Performance marketing is all about measurable results—sales, sign-ups, link clicks, and other direct actions that brands care about. Instead of getting paid just for posting, influencers earn based on actual conversions.
And the best part? You don’t need millions of followers to make serious money. Even micro and nano influencers (with just a few thousand followers) can generate impressive earnings when their content performs well.
At DRIM, we’ve seen firsthand how small influencers can outperform big names when their content goes viral. In many cases, they end up earning far more than they ever would from flat-rate sponsored posts.
In fact, various micro-influencers, like Kishan Patel, have gained a significant boost in their influencer journey with DRIM.
The game has changed—brands now prioritize impact over just reach. For influencers, this shift means that smart strategy, engaging content, and an understanding of performance-based partnerships can unlock endless opportunities.
5 Reasons That Make DRIM Different
You must all have tried to find an answer to how influencers increase sales? Well, the secret behind this is brand understanding and collaboration. This is where DRIM enters.
Now that you have an answer, let us share some insights into what sets DRIM apart.
1. Inclusive Collaboration for All
At DRIM, we’re all about supporting micro and nano influencers, giving them the same opportunities as the big names. Our performance-based model ensures that even those with smaller followings can work with top brands and earn based on real results, making high-quality partnerships accessible to everyone.
2. Exclusive Perks for Audiences
We provide our influencers with unique promo codes that give their followers special discounts. This boosts engagement, increases the chances of content going viral, and benefits everyone—the influencer, the brand, and their audience. A total win-win-win!
3. Flexible and Transparent Payments
At DRIM, influencers can choose how they earn with different payment models like pay-per-click, cost-per-sale, and cost-per-publication. This way, they can align their income with their content strategy and what works best for them.
4. Long-Term Earning Potential
With DRIM, influencers keep earning as long as their content performs. Even after a campaign wraps up, top-performing posts can still bring in revenue, making it a more sustainable way to earn.
5. Proven Success & Impact
DRIM has paid out over $12 million to influencers globally, with monthly payouts sometimes reaching up to ₹100 lakh. Out of our 250,000+ creators, one even made a record-breaking $51,000 in just one month—proof that real results pay off!
And if you are wondering how much do influencers increase sales, then read through our case studies on Wow Skin Science, Fresh to Home, and more.
Join Us and Experience the DRIM Difference in Influencer Marketing
At DRIM, we believe that success in influencer marketing isn’t just for the biggest names—it’s for anyone ready to create impact. Whether you’re a macro, micro, or nano-influencer, our platform gives you the tools, partnerships, and earning opportunities to grow and succeed.