In this article, we've compiled a list of the biggest food influencers from India and around the globe, detailing their culinary niches and impressive followings. Plus, if you're inspired to start your food influencer channel, stick around for some fundamental tips to get you started on the right foot.
The Top 20 Indian Food Influencers
Get ready to meet India's top 20 food influencers! We've curated a tantalizing list complete with each influencer's niche, a brief bio, their journey in the food world, and of course, their follower counts.
Whether you're into vegan delights, street food adventures, or gourmet dining, there's someone here to inspire your palate.
1. Shivesh Bhatia
Shivesh Bhatia, a self-taught baker and influential author, has inspired millions with his dessert recipes and baking tips. His latest book, "Chocolate," offers 100 delightful recipes, showcasing his creativity and passion for making baking accessible to all.
- Age: Approximately 27 years old.
- Food Niche: Baking and desserts
- Instagram ID: shivesh17
- Instagram Followers: 3.2 Million
- YouTube Channel: Bake With Shivesh
- YouTube Subscribers: 1.97 Million
2. Ranveer Brar
Ranveer Brar, a celebrated chef and TV host, enriches traditional Indian cuisine with modern twists. His latest book, "A Journey Through India," delves into the cultural stories behind diverse regional dishes, reflecting his philosophy of food as an extension of culture.
- Age: Approximately 45 years old.
- Food Niche: Indian cuisine and culinary travel.
- Instagram ID: ranveer.brar
- Instagram Followers: 4 Million.
- YouTube Channel: Chef Ranveer Brar
- YouTube Subscribers: 8.09 Million.
3. Sanjeev Kapoor
Sanjeev Kapoor, renowned for revolutionizing Indian cooking, was recently awarded the prestigious Padma Shri. His lasting impact extends from his popular TV shows to his comprehensive cookbooks, making him a household name in culinary arts.
- Age: Approximately 61 years old.
- Food Niche: Diverse Indian and international cuisines.
- Instagram ID: sanjeevkapoor
- Instagram Followers: 2 Million.
- YouTube Channel: Sanjeev Kapoor Khazana
- YouTube Subscribers: 7.71 Million.
4. Kabita Singh
Kabita Singh, celebrated for her practical cooking tutorials on "Kabita's Kitchen," won the Best Creator in Food Category at the 2024 National Creators Award. This accolade highlights her impact in making home cooking accessible, especially through her simple recipes that utilize common kitchen ingredients.
- Age: Approximately 45 years old.
- Food Niche: Home-style Indian cooking.
- Instagram ID: kabitaskitchen
- Instagram Followers: 1.7 Million.
- YouTube Channel: Kabita's Kitchen
- YouTube Subscribers: 14.20 Million.
5. Kunal Kapur
Kunal Kapur, celebrated chef and restaurateur, shares gourmet recipes and cooking techniques, recently emphasizing fusion and plant-based cuisines intertwined with Ayurvedic principles in 2024. His efforts have cemented his status as a pioneer in bringing Indian cuisine to a global audience while emphasizing health-conscious and innovative approaches to cooking.
- Age: Approximately 43 years old.
- Food Niche: Gourmet Indian cuisine.
- Instagram ID: chefkunal
- Instagram Followers: 3.6 Million.
- YouTube Channel: Kunal Kapur
- YouTube Subscribers: 5.87 Million.
6. Nisha Madhulika
Nisha Madhulika specializes in vegetarian recipes and offers a vast array of dishes from various Indian regions. Her continued success on YouTube, with over 14.5 million subscribers, underscores her significant impact and reach, making her a cherished resource for traditional Indian vegetarian cooking.
- Age: Approximately 64 years old.
- Food Niche: Vegetarian Indian cuisine.
- Instagram ID: nishamadhulika_cooks
- Instagram Followers: 341K.
- YouTube Channel: NishaMadhulika
- YouTube Subscribers: 14.70 Million.
7. Deeba Rajpal
Deeba Rajpal, a passionate baker and food stylist, crafts visually stunning eggless desserts. Recognized as one of India's Top 100 Digital Stars in 2024, her work combines the art of baking with exquisite food photography, showcasing her unique style on her blog "Passionate About Baking"
- Age: Approximately 55 years old.
- Food Niche: Baking and desserts.
- Instagram ID: passionateaboutbaking
- Instagram Followers: 824K.
- YouTube Channel: PassionateAboutBaking (Deeba Rajpal)
- YouTube Subscribers: 14.5K.
8. Saransh Goila
He is known for his signature and very famous butter chicken. Saransh combines traditional Indian flavors with modern twists. He re-imagines Indian cuisine with a twist to bring something new and unique on the plate.
- Age: Approximately 36 years old.
- Food Niche: Indian fusion cuisine.
- Instagram ID: saranshgoila
- Instagram Followers: 1.5 Million.
- YouTube Channel: Saransh Goila
- YouTube Subscribers: 596K.
9. Amar Sirohi
Amar Sirohi is a street food enthusiast. He travels across India, showcasing the country's diverse and vibrant street food culture through his engaging explorations. He is known for sharing the most honest food reviews with his followers.
- Age: Approximately 30 years old.
- Food Niche: Street food.
- Instagram ID: foodie_incarnate
- Instagram Followers: 2.2 Million.
- YouTube Channel: Foodie Incarnate
- YouTube Subscribers: 6.20 Million.
10. Bharat Kitchen
Bharat shares detailed recipe videos, focusing on North Indian cuisine and cooking techniques. His content enriches viewers with traditional flavors, presenting each recipe's intricacies and ensuring culinary enthusiasts can replicate the dishes authentically at home.
- Age: Approximately 32 years old.
- Food Niche: North Indian cuisine.
- Instagram ID: bharatzkitchen
- Instagram Followers: 2.1 Million.
- YouTube Channel: bharatzkitchen HINDI
- YouTube Subscribers: 13.8 Million.
11. Meghna Kamdar
Meghna offers a variety of recipes, from traditional Indian dishes to global cuisines, with a focus on simplicity. She is recognized as a Forbes Top 100 Digital Star and a top 10 National Creator Awards Food winner, she is celebrated as a Top 75 Indian Ambassador. She has earned accolades as a Food Instagrammer award winner, further solidifying her influence in the culinary world.
- Age: Approximately 42 years old.
- Food Niche: Diverse cuisines.
- Instagram ID: meghnasfoodmagic
- Instagram Followers: 2.9 Million.
- YouTube Channel: Meghna's Food Magic
- YouTube Subscribers: 1.38 Million.
12. Pooja Dhingra
She is a famous pastry chef and entrepreneur. Pooja is the founder of Le15 Patisserie, with shops all around Mumbai. Le15 is India's first macaron store, specializing in French desserts. She also has her very own podcast #NoSugarCoat.
- Age: Approximately 38 years old.
- Food Niche: French desserts and pastries.
- Instagram ID: poojadhingra
- Instagram Followers: 7 Million.
- YouTube Channel: pooja dhingra
- YouTube Subscribers: 30.5K.
13. Pankaj Bhadouria
She is the winner of the first season of MasterChef India in 2010. Pankaj has become a renowned chef, author, and television host, sharing a variety of Indian and international recipes. She is known for her homely cooking skills and tips.
Source: Instagram
- Age: Approximately 53 years old.
- Food Niche: Indian and international cuisines.
- Instagram ID: masterchefpankajbhadouria
- Instagram Followers: 2.3 Million.
- YouTube Channel: MasterChef Pankaj Bhadouria
- YouTube Subscribers: 2.26 Million.
14. Vikas Khanna
He is a Michelin-starred chef. Vikas is known for his modern interpretations of Indian cuisine and has authored several cookbooks. He is known for his simple yet lip-smacking recipes that are easy to make and follow.
Source: Instagram
- Age: Approximately 53 years old.
- Food Niche: Modern Indian cuisine.
- Instagram ID: chefvikaskhannafc
- Instagram Followers: 31.3K.
- YouTube Channel: VikasKhannaGroup
- YouTube Subscribers: 49.7K.
15. Aarti Madan
Aarti Madan, a self-taught baker, shares easy-to-follow dessert recipes, making baking accessible to beginners. Her approachable content and techniques help novices gain confidence in baking and explore a variety of sweet treats.
Source: Instagram
- Age: Approximately 35 years old.
- Food Niche: Baking and desserts.
- Instagram ID: aartimadan
- Instagram Followers: 995K.
- YouTube Channel: Aarti Madan
- YouTube Subscribers: 681K.
16. Chahat Anand
Chahat is known for her quick and easy home-cooked recipes, appealing to a wide audience seeking practical cooking solutions. She is into travel and food which allows her to share recipes, good travel, and destinations that one should try for sure.
Source: Instagram
- Age: Approximately 28 years old.
- Food Niche: Quick and easy home cooking.
- Instagram ID: chahat_anand
- Instagram Followers: 2.3 Million.
- YouTube Channel: Chahat Anand
- YouTube Subscribers: 2.34 Million.
17. Karan Dua
He is the founder of the YouTube channel "Dil Se Foodie". Karan explores and reviews street food across India. He shares the most authentic reviews based on his personal experience and shares with his audience insights on where and what they must eat when exploring new places.
Source: Instagram
- Age: Approximately 34 years old.
- Food Niche: Street food.
- Instagram ID: dilsefoodie
- Instagram Followers: 1.3 Million.
- YouTube Channel: Dilsefoodie Official
- YouTube Subscribers: 2.27 Million.
18. Neha Deepak Shah
She was one of the finalists on MasterChef India Season 4 (2015). Neha shares innovative recipes and cooking tips, blending traditional and modern culinary techniques. Her simple recipes and healthy options are so lip-smacking that people love to try them at home.
Source: Instagram
- Age: Approximately 35 years old.
- Food Niche: Innovative Indian and fusion cuisine.
- Instagram ID: nehadeepakshah
- Instagram Followers: 1.9 Million.
- YouTube Channel: Chef Neha Deepak Shah
- YouTube Subscribers: 1.59 Million.
19. Yaman Agarwal
He is one of the youngest culinary enthusiasts in the country. Yaman shares detailed recipe videos, focusing on both Indian and international cuisines. He calls himself a food junkie and shares recipes in a very simple manner with easy ingredients and processes.
Source: Instagram
- Age: Approximately 25 years old.
- Food Niche: Diverse cuisines.
- Instagram ID: yaman.ag
- Instagram Followers: 10.4K.
- YouTube Channel: CookingShooking Hindi
- YouTube Subscribers: 13.4 Million.
20. Archana Doshi
She is the founder of Archana's Kitchen website and social media channels. She provides a vast collection of recipes, meal plans, and cooking guides, emphasizing healthy and easy-to-make dishes.
- Age: Approximately 45 years old.
- Food Niche: Healthy and easy home cooking.
- Instagram ID: archanaskitchen
- Instagram Followers: 369K.
- YouTube Channel: Archana's Kitchen
- YouTube Subscribers: 146K.
Feeling like food could be a good fit for your influencer project? Here you have some very basic tips to get you started
Step 1: Find your specific food niche
A food influencer can have a micro niche, as we saw on the list of Top 20 Indian food influencers above. Some of these niches are:
- Regional Indian food
- Vegan and vegetarian dishes
- Street food
- Gourmet cuisine
- Exotic or international foods
- Healthy meal prepping
- Desserts
If you think you have more abilities in a specific food niche, probably it’s a good idea to start with that but bear in mind that your niche can evolve as you explore new food styles and culinary interests.
Your food influencer account can also cater to different hobbies at the same time: for example, if you like traveling, a street food influencer project will allow you to combine food and visit new places. Think about what you are good at and what you like to find the perfect match for your social media food project.
Step 2: Create high-quality content and invest a bit in good equipment
Nowadays, the quality of video productions has reached a very high level, especially on platforms like YouTube. Anyone with a good phone and some basic hardware can create stunning content. Invest a bit in good photography and videography equipment. There’s no need to go for professional high-end equipment, but a good-quality microphone, tripod, and light are a very good idea.
Step 3: Engage with your audience
Respond to comments, ask for feedback, and create content based on audience interests. Social Media is interesting because there’s mutual feedback between the creator and the audience. If you don’t feel like engaging with your audience, then what you have in mind would be more like an online magazine!
Step 4: Be active on multiple platforms
Use Instagram, YouTube, and Facebook to reach a wider audience and gain more engagement. Don’t put all your eggs in the same basket and diversify your reach.
Step 5: Collaborate with brands and grow your influence
Are you a food influencer looking for brand partnerships? Or a brand searching for the perfect food influencer to promote your products?
Register at DRIM.one to connect with brands and influencers and start growing your influence in the food industry.
Are you a brand or a marketing manager looking for food influencers?
If you’re a brand looking for the right food influencer to promote your product, DRIM.one is the perfect platform for you. We have worked with big players in the food industry, like McDonald’s, Domino’s, and Swiggy Dine Out, so your company can be the next. Contact us today and an account manager will get started to design and find the best influencer campaign for your case.