MediBuddy: Redefining Healthcare Savings
Medibuddy is revolutionizing healthcare savings with its comprehensive services, addressing both immediate and ongoing health needs while cutting costs. Offering innovative digital solutions, Medibuddy provides efficient healthcare management, facilitating access to doctors, hospitals, diagnostics centers, and pharmacies serving over 19,000 pin codes. This ensures widespread and cost-effective healthcare access to every individual.
DRIM's Targeted Messaging Strategy Using Influencers for Medibuddy Success
DRIM Global, with a network of over 250,000 influencers, is India's leading influencer marketing platform. It uses the CPA model, supported by advanced algorithms and technology, to ensure campaigns deliver measurable outcomes.
For Medibuddy, DRIM devised a specialized influencer strategy that focuses on the vital topic of healthcare savings. This campaign engaged micro-influencers renowned for their authenticity and community trust, emphasizing the importance of affordable healthcare through sensitive and impactful communication.
The result - 1,898 posts and 22,900+ new users added to Medibuddy platform.
A viral reel focused on debunking healthcare myths about cost gained 679K views, dramatically enhancing Medibuddy engagement and visibility.
679K Views with 87.3K Followers
Aim of Medibuddy Marketing Strategy
DRIM focuses on fulfilling two main aims while designing the influencer marketing strategy for Medibuddy. These were:
- Educating people about healthcare services and their costs.
- Increasing the number of users on Medibuddy.
Medibuddy Influencer Marketing Campaign: The Plan for Success
Medibuddy influencer marketing strategy is a comprehensive blueprint for effective digital engagement in the healthcare sector. This campaign is designed to maximize immediate and long-term healthcare savings, leveraging the precision of targeted influencer messaging.
Planning Phase
During the four-month planning phase of Medibuddy influencer marketing campaign, a detailed evaluation of potential influencers was conducted to ensure alignment with the campaign's goals. This process involved:
- Influencer Evaluation: Careful assessments of influencers' credibility and influence within their community to know who can authentically promote Medibuddy mission of affordable healthcare.
- Strategic Selection: 1,049 micro-influencers were selected and guided on the intended messaging and strategy.
The selected influencers then created 1,898 posts. Each of these posts focused on effectively communicating the benefits of immediate and long-term healthcare savings offered by Medibuddy.
Execution and Outcomes
Based on the aim, the selected influencers crafted reels for the target audience. These focused on educating people about various services offered by Medibuddy.
Focused on precise messaging and development, the campaign gained measurable outcomes with 22K+ people onboarded to date.
While one of the reels went viral and gained 679K views, there were a few othe notable ones that created the much-needed buzz in the market. The top ones to know are as follows:
An influencer post garnered 236K views, emphasizing the affordability of home diagnostic services:
236K Views with 261K Followers
Another post attracted 219K views, spotlighting how to get quick medical advice 24*7 through Medibuddy subscriptions:
219K Views with 168K Followers
Future Directions and Strategic Expansion
With successful initial outcomes, Medibuddy plans to amplify its influencer marketing efforts. The strategy includes:
- Expand the Influencer Network: Aim to reach broader audiences by incorporating more influencers into the campaign.
- Triple Content Production: Increase content output to penetrate new market segments and heighten awareness about the benefits of healthcare savings.
This structured approach underscores the strategic importance of targeted marketing in healthcare, demonstrating the critical role of influencer engagement in driving cost savings and brand visibility.
Final Results of Our Influencer Marketing Campaign for Medibuddy
- 1,049 Influencers Engaged: Amplifying the campaign's reach and credibility.
- 1,898 Posts Generated: Strategically crafted to emphasize healthcare savings.
- 5.5 Million Views: Demonstrating significant reach and engagement.
- Over 220K Clicks: Leading to direct interactions with Medibuddy digital platforms.
- 22,900+ New Users: Attributing to a direct increase in Medibuddy user base.
And the numbers are still climbing!
Project Maestros Behind Grand Success
- Project Manager: Ksenia Korneva
- Senior Scout: Shiksha Thakur
- Senior Scout: Pavithra Ramu
- Account Manager: Parv
- Sales Manager: Sandeep Agarwal
Medibuddy Vision on Partnership Impact
